The market—your market is a very competitive space. This applies to you regardless of how strong your foot hold might be. It is vastly more difficult to clearly demonstrate your value proposition.

You simply must be able to capture your prospective customer’s attention and compel them to take action.

Great copy is much more effective than everyday, run of the mill text. And, the greater the copy, the better.

Images can convey much more meaningful information. Note the infographic I have demonstrated here on the use of video.

And, the finest of all is to be able to use video. YouTube is the planet’s second most used search engine for a reason.

Yet, most businesses don’t use video in their marketing messages.

Historically, the cost and difficulty level for producing them was prohibitive, but that is changing very fast. Video marketing is now both affordable and close to critical.